Our Story

In 2015, Trucenta was built on a handshake. Backed by deep local roots, our founders launched the company into the forefront of the Michigan cannabis industry, shaping the market and setting standards.

Trucenta's Mission.

At its heart, Trucenta is committed not only to creating and selling quality cannabis products, but also to do right by the industry and our communities. We are invested in making cannabis accessible, affordable and acceptable, creating opportunity and culture wherever we leave our mark.

Who We Are.

From cultivators to budtenders, in both the boardroom and on the frontlines, Trucenta is made up by those who care. We are those guided by our passions, led by ambition, and defined by ability to produce results.

Leadership Team


Zoran is an accomplished cannabis entrepreneur, investor, and operator. As a well-connected and respected industry pioneer, he has been successful in leading key operations in the legal cannabis market since 2008. Zoran is dedicated to building the industry through successful practices, proven strategies with a decade of experience, and years of corporate executive-level service. He is in the constant pursuit of delivering the best cannabis customer experience and his favorite flower strain name is Wifi OG (aka White Fire OG).

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From the moment the Michigan Medical Marihuana Act passed, Andrew has served as a registered caregiver and has launched successful flower, concentrate and edible brands. He has extensive knowledge of business management, in-house branding, marketing, and packaging design. He is also the co-founder of the Super Drew Foundation which helps families who have children suffering with cancer.


Nowfal has over 20 years of experience in IT & compliance and is well versed in maintaining compliance within regulated industries including Health Insurance Portability and Accountability Act of 1996 (HIPAA) regulations, Michigan Gaming Control Board regulations (casino regulatory compliance) and Payment Card Industry (PCI) compliance. He has a Bachelors of Business Management from Oakland University and his favorite flower strain name is White Widow.

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Matt's Favorite Strain is Super Lemon Haze


The Trucenta way is doing things the right way. Compromising, cutting corners and rushed work are never part of our process; when we do something, we do it right.

Work with Trucenta.

Now that you know us, we want to know what we can do for you. If you have any business inquiries, reach out and we can help take each other further.

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