Our Story

In 2015, Trucenta was built on a handshake. Backed by deep local roots, our founders launched the company into the forefront of the Michigan cannabis industry, shaping the market and setting standards.

Trucenta's Mission.

At its heart, Trucenta is committed not only to creating and selling quality cannabis products, but also to do right by the industry and our communities. We are invested in making cannabis accessible, affordable and acceptable, creating opportunity and culture wherever we leave our mark.

Who We Are.

From cultivators to budtenders, in both the boardroom and on the frontlines, Trucenta is made up by those who care. We are those guided by our passions, led by ambition, and defined by ability to produce results.

Leadership Team

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Zoran is an accomplished cannabis entrepreneur, investor, and operator. As a well-connected and respected industry pioneer, he has been successful in leading key operations in the legal cannabis market since 2008. Zoran is dedicated to building the industry through successful practices, proven strategies with a decade of experience, and years of corporate executive-level service. He is in the constant pursuit of delivering the best cannabis customer experience and his favorite flower strain name is Wifi OG (aka White Fire OG).

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From the moment the Michigan Medical Marihuana Act passed, Andrew has served as a registered caregiver and has launched successful flower, concentrate and edible brands. He has extensive knowledge of business management, in-house branding, marketing, and packaging design. He is also the co-founder of the Super Drew Foundation which helps families who have children suffering with cancer.

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Nowfal has over 20 years of experience in IT & compliance and is well versed in maintaining compliance within regulated industries including Health Insurance Portability and Accountability Act of 1996 (HIPAA) regulations, Michigan Gaming Control Board regulations (casino regulatory compliance) and Payment Card Industry (PCI) compliance. He has a Bachelors of Business Management from Oakland University and his favorite flower strain name is White Widow.

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Matt's Favorite Strain is Super Lemon Haze

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Jay Szimanski has spent his entire career within the technical industry. He is Ex-Navy, and has spent a majority of his technical career managing IT within finance. Trucenta welcomed Jay to the team in January of 2022. Outside work, Jay owns a small hobby farm that houses a couple of horses, chickens, and honeybees! He’s tried a few small crops of sweet corn (which the deer devoured), along with pumpkin and watermelon. Jay's favorite Strain is Triangle Kush

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Taryn Leib has worked in Human Resources for 15 + years with a niche in growing early stage startups. She has worked in numerous industries including E-Commerce, Publishing, SaaS, and Hospitality and has helped scale several companies including StockX and Surface Media. Taryn is a Detroit native that attended Arizona State University and currently resides in the Detroit Metro area with her husband and 2 sons. Taryn's Favorite Strain is White Diamond.

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Ted Toloff has over 20 years of experience as CFO in various industries including pharmacy, child day care, education, and health care with an emphasis in multi-unit operations and growth entities. He holds his Master’s degree from Walsh College with emphasis in Corporate Finance and a Bachelor of Business Administration in Accounting from Eastern Michigan University. Ted is responsible for all Finance and Accounting activities, including financial policy, treasury management, tax strategy, and financial planning and analysis. During his time away from the office, he likes to enjoy spending time with his family and is an avid golfer. Ted's favorite strain is Most Profitable

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John Palmer grew up on the east side of Sterling Heights, where he currently resides with his wife, two children and two cats. He graduated from Michigan State University, where he had the opportunity to study abroad in India and Dubai and has taught a course at Oakland Community College. John holds experience within hotel management for Motor City Casino, and most recently in auto finance, with a focus on operations and regulatory compliance. Outside of work, John enjoys spending time golfing, fishing, bowling, and volunteering at a local nature center. John's favorite strain is Scoozeberry

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Jordan Wyer has her Master’s Degree in Social Work and is a founding member of Trucenta’s Contact Center and passionate about education, workplace culture, and training. Jordan assisted in cultivating an education-based training program that her team of remote Cannabis Specialists use to provide accurate information and assist the public in safely navigating the endless possibilities of cannabis. With the help of her team, Jordan hopes to make Trucenta’s Contact Center the most trusted source in cannabis. Jordan's favorite strain is Mimosa

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Nick Castro has been working in the cannabis industry for four years. Three years as a business attorney, and recently as Head of Compliance for Trucenta. He received his B.S. in Sociology and a Peace and Conflict Resolution Studies minor from Illinois State University, with his law degree from MSU College of Law. He currently holds his license as an attorney and is a member of the State Bar of Michigan. Nick's favorite Strain is Nick The Bruiser

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Jordy Brewer is an experienced Executive Assistant who specializes in supporting entrepreneurs and developing the structures necessary for a successful start up. Before entering the cannabis industry, she assisted leaders in the legal and health sectors. In the spring of 2021 she earned her Masters degree from Georgetown University and is bilingual in Italian and English. Jordy is from Pittsburgh, Pennsylvania. Jordy's favorite strain is Pink Cookies

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Emily Koehler has 6 years of experience in the cannabis industry and has excelled in her various roles in retail, project management, and marketing. During her time at Trucenta, she has spearheaded the Delivery, Contact Center, and Branding departments. Her passion for cannabis is rooted in the plant's healing qualities and she intends to share that magic with as many people as possible. Emily's favorite Strain is Free Weed

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Megan Kucks pulls her experience from many different fields, such as hospitality and market management, non-profit collaboration, and event organizing. She has previous management experience in both restaurants and co-op markets. Her passion lies in community and grassroots movements. She is driven to seek, hire, and build talent within the cannabis industry. Megan believes in the mission of destigmatizing cannabis, while building social equity to reform the workplace. She strives to improve the culture of sustainability, inclusivity, and diversity in cannabis. Megan's favorite strain is Durban Poison

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Quality.

The Trucenta way is doing things the right way. Compromising, cutting corners and rushed work are never part of our process; when we do something, we do it right.

Work with Trucenta.

Now that you know us, we want to know what we can do for you. If you have any business inquiries, reach out and we can help take each other further.

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